Zara
Product Development
Leading product development for one of the world's fastest fashion machines.
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Lead Fashion Design Consultant · New Delhi
Fashion strategy,made commerciallybeautiful.
Shaping scalable design functions for apparel manufacturers and B2B and B2C brands — from Design Head at ITC, Zara and H&M to Creative Director at FableStreet.
Ex-Zara & H&M Product Development Ex-NIFT Delhi ₹50 Cr FableStreet design mandate
Ex-Zara & H&M
a decade of product development, now advising Indian brands
Brands & clients she has built for
ZaraH&MITC Wills LifestyleFableStreetChico'sWeekdayH&M StudioH&M Conscious
"Make the brand vision a reality."
About Sundeepa
The only Indian designer with a decade inside Zara & H&M product development.
An independent Lead Fashion Design Consultant and ex-NIFT Delhi, Sundeepa has shaped scalable design functions for global and Indian brands — Design Head at ITC, product development at Zara and H&M, and Creative Director of FableStreet, whose design direction she led to a ₹50 Cr funding raise.
Her network of Indian fabric and garment manufacturers is rare in this industry. She partners with established teams as a strategic advisor, or delivers end-to-end concierge consultancy — guiding startups from vision to production-ready collections in womenswear, textiles and fashion accessories.
Services
Six ways her experience works for you
From SKU economics to India-specific colour science — each engagement is delivered the way global leaders run design.
10
Years in Zara & H&M product development
₹50 Cr
Funding raised by FableStreet under her creative direction
Tier 1-3
Indian markets decoded for trend & colour
Selected Work
Built inside the world's sharpest design rooms
A decade of product development at Zara and H&M, design leadership at ITC, and a creative directorship that helped raise ₹50 Cr for FableStreet.
H&M
Product Development & Production
A decade of product development and production leadership across H&M Group.
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FableStreet
Creative Director
Creative head of the Indian womenswear brand — design direction that helped secure ₹50 Cr in funding.
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H&M Conscious
Conscious Collections
Sustainable collection development for H&M's Conscious line.
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ITC Wills Lifestyle
Design Head
Heading design for one of India's most recognised premium lifestyle brands.
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Colour Trend-Book
India Colour Intelligence
India's first seasonal colour system built for Indian skin tones, festivals and climate.
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Free Brand Assessment
Score your brand's design readiness in 2 minutes
Five questions. An instant score, a candid read on where you stand, and the exact engagement that fixes your biggest gap — emailed to you.
Question 1 / 5
Where does your brand sit today?
Engagements
Start with an hour. Scale into a transformation.
Online consultation is booked by the hour. Deeper project engagements are scoped and quoted on your free discovery call, so the scope fits your brand.
Consultation rate
Online Consultation
One-on-one video consultation with Sundeepa — collection reviews, SKU and pricing debates, calendar planning, trend and colour direction, or vendor strategy.
- Live 1:1 session on video
- Honest, experience-backed direction
- Written action notes after every session
- Book by the hour from the calendar
₹7,000
per hour
Strategic Discovery
1-day intensive
Scope & quote on your discovery call
A deep-dive audit of your current collection, SKU performance and calendar bottlenecks.
- 3-hour strategy workshop
- SKU & pricing audit report
- Indian market colour direction
- 14-day action roadmap
Most chosen
Seasonal Collection Advisory
3-month engagement
Scope & quote on your discovery call
Complete end-to-end collection direction, from moodboard to production-ready tech packs.
- Collection concept & moodboards
- Custom print & CAD repeats
- Fashion calendar & drop schedule
- Design team mentorship
- Vendor tech-pack handoff
Enterprise Transformation
annual retainer
Scope & quote on your discovery call
A full retainer engagement as fractional Creative Director for retail chains and apparel leaders.
- Fractional Creative Director role
- Design function restructuring
- Executive board strategy
- Indian & global trendbooks
- Supply chain & factory sync
Online consultation: ₹7,000 per hour · Project engagements quoted after the free discovery call.
Testimonials
Words from the people she built with
Sundeepa excels in fashion product development, supporting buying teams and using trend insights to create market-ready collections. Her work consistently drives strong, relevant results for the brand.
Manish Chawla
Global Supply Chain Manager · H&M Lifestyle Brands
Sundeepa is really passionate to her work and having great experience in the field of fashion. Positive approach, TEAM player and business driven approach towards to the growth of the organization. Her creativity and thought process is always out of the box. Detail oriented, her ability and understanding on converting trends to product is commendable.
Selcan Ötegen
Head of Production · Weekday
The creativity and thinking out of the box are the important characteristic of Sundeepa. Her attentive focus to the customer need covering the fashion with the commerciality support her business centric skill. She is a definitive contributor to the design and purchasing team.
Hande Diltemiz
Production Market Expansion · H&M Group
Sundeepa is really passionate to her work and having great experience in the field of fashion. Positive approach, TEAM player and business driven approach towards to the growth of the organization. Always full of positive energy to deal either within the team or with her stakeholders.
Hari Kumar Nair
Business Governance Manager · H&M Hennes & Mauritz India
Trend Journal
Seasonal notes from the studio
Short notes on India's fashion rhythm — colour direction, calendar planning and what the next quarter should prepare for.
Booking
Book a discovery call
Book consultation about your collection, your calendar and where the margin is leaking. Slots are in IST.
Pick a date
Pick a time
Greyed slots are already reserved. All times are IST (New Delhi).